MyChalom
Mychalom was founded in 2018 by Elisa Castellari, founder and creative director of the brand, with the aim of giving new life and bringing a positive contribution to the Italian craft sector starting from a strongly digital and innovative approach. Our production is located 100% in Italy and each part of our shoes are made in Italy. Our mission is to offer high-quality products crafted by our experienced artisans for over 30 Years! The result is the combination of comfort, quality and elegance. Mychalom's goal is to subvert the usual business model used in the footwear industry: putting the consumer rather than the product at the center; and focusing more on the gap between brand and consumer and on engagement, going on to create a strong and lasting relationship with its audience. Mychalom sees itself as an empathetic brand because it is personally and consistently committed to putting itself in the consumer's shoes and trying to understand what view they have of the world around them.
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